Who is this blog for?

Men and women are different in many ways, but one way that stands out in my mind is this: Women seek fashion advice, whereas men tend to need it. Think for a moment: How many times have you heard a woman lament her husband/boyfriend's lack of fashion sense... and how many times have you heard a man do the same about his wife/girlfriend's? Guys, it's time for a reality check: If you aren't consciously taking the time to dress well, the woman in your life is likely rolling her eyes behind your back.

Before we dive into the virtual world of male fashion, I want to be clear about a few things: If you're in Second Life because you want to build, this blog isn't for you. If you don't feel as if the look of your avatar is important enough to worry about or spend money on, this blog isn't for you. If you don't enjoy fashion and reading about it, this blog isn't for you. I want to make the point up front that what makes a man (yes, even in Second Life) is his character, integrity, and whether or not he does some good in the world. Failure to match your trousers with your sports coat doesn't make you less of a human being, and enjoying the minutiae of fashion is about style... not judging others. Let's be clear about that.

If, however, you want to know what Second Life has to offer as far as men's style and fashion but have troubles finding the resources, this blog is for you. If you want to spend time in Second Life experimenting with styles and looks that you could never afford in real life, this blog is for you. If you're a guy who knows that women are going to size him up by the outfit he wears, this blog is for you.

I'm going to primarily focus on articles of clothing and what makes them work. Occasionally, I will delve into "how-to" articles or interviews as well. Shoe fans (and I mean aficionados, not... well, you know) should head over to On Your Toes, a blog I contribute to which gives you the latest and greatest of the Second Life footwear scene for both men and women. Overall, the focus of this blog will be about making you look like the kind of man a woman wants to be with.

Ok, chief. Let's get on with it.